THE SHOP
San Diego's Oldest Dive Offering New Threads.
WEAR A PIECE OF SAN DIEGO HISTORY
Every tee, hat, and sweatshirt in the Waterfront shop carries the logo of San Diego's oldest continuously operating bar — established in 1933 in Little Italy. These aren't generic tourist tees; they're worn by regulars, bartenders, and visitors who want a real piece of San Diego history rather than a souvenir from the airport.
Designs rotate through the year, with limited drops for special events like the World Cup, Padres opening day, and Waterfront anniversary parties. Most pieces are printed in small batches, so when something sells out, it usually doesn't come back.
Orders ship from San Diego anywhere in the United States. If you're in town, you can also pick up merch in person at the bar — 2044 Kettner Blvd, open daily 8 AM to 2 AM. Come for the merch, stay for a beer.